Adding Meta Tags to a Blogger Blog

Search Engine Optimization (SEO) is the buzzword in online marketing these days. Many businesses have been founded promising higher Google search rankings to greater or lesser success. A common SEO strategy is to add search terms to a website. Part of the code that comprises a website is hidden. Called meta elements, they contains information about copyright, owner, publisher, a description of the website and search terms known as tags.

The meta tag strategy is fairly simple - add meaningful tags to your website and the big search engines will find your site and rank you accordingly. Then customers will crash your server with an avalanche of sales because you are listed at the top of a search page. Because, frankly, we know our customers are are just too lazy to hit the next button on the bottom of the page.

As I was trying to implement this killer new technique for exploding my monthly web traffic I noticed a huge omission on Gooble's Blogger, IT HAS NO TOOLS FOR META TAGS!!! Descriptions, yes. Tags, no. Check out this image from my blogger settings:



After doing a search for meta tags I found Google's own stab at explaining the complexity of writing this type of code. Their video makes watching a bowling tournament on television a viable alternative. What Google needs is a dynamic, exciting host, not another passionless computer nerd droning about coding.

Anyway, further down the search page I found this site that can generate the HTML code you need. Now I'm not much of a web developer, frankly I know barely enough to add links and make text bold. But I do know how to cut and paste. And that's all it takes to add meta elements. Blogger Tricks' Free Online Meta Tags Generator Tool is pure web gold. It easily does what I wouldn't take the time to learn in HTML code.

Simply enter your title, description, keywords, author, owner and copyright into the text fields and hit "continue" and it kicks outs beautiful HTML code. Now here comes the copy and paste part. Copy the code then open Blogger's Dashboard and navigate to the Template controls. Then click on the "edit HTML" button. Now you're ready to start coding.

Let's find within the Blogger code the line where we need to paste our new code into. Hit command+f on your Mac keyboard or control+f on a PC. A text box should appear. Enter the first few characters of the line below and hit enter. This should take you to where you need to paste the new code.



Set your cursor at the end of this line within the Blogger code and hit return. Now paste your meta elements code on the new line. It'll look similar to this:



Make sure you hit the "save template" button and you're done. The search engine gods will rain hit upon hit on your site. You will now be wealthy and famous. Now go in peace; the avalanche begins momentarily.

Fender Tweed Seamless Background

Here's a seamless background tile I created in Photoshop. It is the original covering for Fender amplifiers from the 1950's. Go ahead and use it for 3D model texturing or simply as a background on your display. It is 64 pixels square. Just click on the image to take you to flickr where you can download it.

Santa's Little Helpers?

Santa didn't come last night and deliver his load of presents early... but his reindeer dropped by unannounced. It looks like Prancer and Comet were definitely there with their dates. The only thing they didn't do was throw garbage on front yard. And no, I don't live in the country.

Winter of 2008 at EWU

Today's snow reminded me of the winter of 2008. Here are a few winter shots I captured while at EWU. I shot these with a pretty ancient Nikon D1X.

Winter Sunset

Here are a couple of shots I captured outside in my backyard off of my deck. It's hard to believe that I wasn't stranded in a forest somewhere. I shot it with my trusty Nikon D60 with a 70-200 mm zoom.

New Residence Hall Movie Trailer

I shot this over the course of two hours one afternoon on the Cheney Campus of EWU. The EWU Theatre department really came through by providing the five student actors for the piece. This is my take on an action movie trailer. The music was purchased from audiojungle.

ThinkEastern 2012

Here's an image piece I created for EWU's Res Life. It was shot in a similar style to the 50 People One Question videos.

2012 Commencement Photos

New Residence Hall

Here's a video I created for EWU's Residential Life. It promotes a new residence hall under construction on campus.

2012 Blitz Photos

Spokane Fire Department CARES Team

Here's a video i created to highlight the EWU's involvement with the Spokane Fire Department CARES Team. This was shot on location at the SFD's office in Spokane. Additional footage was provided by SFD.

EWU MBA - Greg Green

Here is a video I created for Eastern Washington University's MBA program. The focus of their marketing campaign is to highlight regional employers that have been successful hiring EWU MBA graduates. I shot it with a Canon 5D MkII with a Canon 28-70mm f2.8 and 70-200mm f4 lenses.

MyInstants

Mary Starkey

Here's a video I created for EWU's MBA program.

Maria

Here's a video I created for Eastern's MBA program in German.

EWU Campus Living - Courtney

Here's the second in a series of student profiles. This one features Courtney.

EWU Campus Living - Caleb

Here's the first in a series of video for EWU's Campus Living. I shot it with a Canon 5D mkII with the Tecnicolor CineStyle preset.

EWU Charter for Compassion

2011 EWU President's Holiday Card

Here's the 2011 version of the President's Holiday Card. Shot with the Canon 5D mkII with the Technicolor CineStyle preset and Apple Color LUT.