Tweeting Breeds Following

I just got an email that broadcast equipment retailer Markertek is now following me on twitter. A few days ago I tweeted about the process I am undergoing of creating a plan for a new post-production studio for the university. I mentioned Markertek by name with a link to their site.

From what I surmise is that companies are actively searching for tweets about themselves and following those that say good things. I find myself doing the same thing with flickr. I search for content that concerns the university then seek creators of that content. This is an effective way to add high quality followers of your social network content. Good marketing in this instance may be more about having the right audience then the right message.

StumbleUpon as a Marketing Tool

Yesterday after implementing StumbleUpon tools including the Firefox toolbar I decided to do a little test. I picked one of my photo from a trip I had to Cannon Beach in January of this year. The light was great and the Nikon D60 performed admirable for its first time out of the box. I clicked on the "I like it!" button on the StumbleUpon toolbar. The results the next day were remarkable.



One great thing that flickr does is analytics on referring websites. This makes StumbleUpon a unique marketing tool that is measurable and trackable. You can clearly see just how effective StumbleUpon can be below. Similar to YouTube in it concept of channels, a user can tailor their stumbles to their own likes. Similarly your online content that you refer to StumbleUpon will be viewed only be users who have made a conscious decision to see content similar to yours.



The process I am developing is to incorporate this involves creating interesting, compelling assets then throw them out to social networks via facebook, twitter and StumbleUpon and ba-da-bing you have a pseudo-viral marketing campaign.