The integration of social media is the next leap in computing (human) evolution. I have always said that content means nothing without context. That being said, up until now the concept of creating digital media has been absolute, meaning it is a stand-alone entity. We create a photo to be put on a discrete website, we create bit of copy to be put on a discrete website never to be seen by anyone but the intended user.
Now we can create a photo or bit of copy that can be used and shared by millions with each use being referenced back to the creator. With that, context is king. It not what we have... but how do the things we have relate to other things. It is not enough to have a story, a map, a video, a photo, a graph, a pdf without their reference to other pertinent assets. That's where the rub comes. What is pertinent to the message?
Twitter is a great simple tool, but being simple it lacks serious functionality. Where Twitter shines is its ability to integrate itself into other media. That is the key to being viable in the future. How open is my network? How easy is to share my information with other? Why would anyone ever want to use me?
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